What does imperative sentence mean?
a. the headline or first sentence in website page copy
b. use the first thought that comes into your head
c. the most important copy point on the page
d. use active sentences that directly address the audience
d. use active sentences that directly address the audience
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Each media platform has its own material elements that decide how that platform can be utilized. The Internet can be used to ______.
A. read the content B. see the content C. interact with the content D. all of these
Affinity-seeking strategies increase ___________
a. our chances of being liked b. our cultural identification c. judgment d. our chances of being rejected
According to social exchange theory, the equation of this theory is: Profits = __________ - _________
Fill in the blank with correct word
If people believe that your speech is self-serving, they are likely to view you as:
A) ?less trustworthy. B) ?highly credible. C) ?highly informed. D) ?less personable.