The central idea is also called the specific purpose
Indicate whether the statement is true or false
false
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The three areas in which PR practitioners have legal exposure, according to attorney Morton Simon, are normal legal exposure, work-oriented legal exposure and __________
a. work for hire exposure b. extraneous legal exposure c. international legal exposure d. financial legal exposure
The scope and content of a speech of courtesy is to
a. be brief. b. stress the appropriateness of the subject. c. illustrate; don't argue. d. use tact.
Which is not a principal reason for the popularity of foreign language radio in the Middle East?
a. the large number of immigrants living and working in the area b. radio is an affordable alternative to television c. the government controls most television programming d. most Middle Eastern citizens speak at least four languages
Elise wants to give her audience a reason to listen by relating the topic to their needs and interests. What does she hope to create?
A) Need for the information B) Fresh perspective C) Information relevance D) Focus on the unusual E) Plan for repetition