In the design of retail service layouts, the term "ambient conditions" could refer to which of the following?
A. Customers' perceptions of the service
B. How long the customer stays
C. Temperature
D. Employee morale
E. How much money a customer spends
Answer: C
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Cognitive neuroscience has the capability of showing the following, except:
A) physiological reactions to an advertisement B) behavioral intentions C) where brain activity occurs and to a certain degree the level of activity D) where a person focuses on an advertisement
If the incremental costs for a special order of 4,000 units are $6,600 and the company would like to earn a minimum of $1.10 profit per unit, the minimum bid price would be
A) $1.65 per unit. B) $2.50 per unit. C) $2.75 per unit. D) $3.46 per unit.
Rashad wants to implement team-based work in his organization that has always done things individually. In this example, the changing step might look like which of the following statements:
A. Discuss the needs for the change. B. Show a new organizational chart to employees, showing that teams are the new way that work will be organized. C. Challenge assumptions regarding working alone and getting rewarded for individual effort. D. Offering team rewards and reinforcing the new way work is organized.
What market entry option allows a company to make the least number of changes in terms of its product, its organization, and even its corporate goals?
A. franchising B. direct investment C. licensing D. joint venture E. exporting