When a company's product is featured in a TV show, it's called
A) negotiated items.
B) the common folk approach.
C) broadcast advertising.
D) product placement.
E) integrated marketing communications.
Answer: D
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Which of the following is NOT a benefit of conducting research:
a. Helps to save time and money b. Helps to properly identify a PR opportunity or problem c. Helps to craft best strategy d. Helps to make informed decisions
"What do you think should be done about teenage pregnancies"? is an example of what type of question?
A. Closed-ended B. Degree C. Fixed response D. Open-ended
Responsible public speakers must actively avoid _________ and remain committed to honesty and integrity at all costs.
A. plagiarism B. diversity C. paraphrasing D. inclusive language
In a speech, you should use only one brief illustration at a time, so as not to confuse your audience
Indicate whether the statement is true or false.