Which of the following is NOT a benefit of conducting research:

a. Helps to save time and money
b. Helps to properly identify a PR opportunity or problem
c. Helps to craft best strategy
d. Helps to make informed decisions


c

Communication & Mass Media

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When the Carnival Corporation was rocked by the Costa Concordia sinking and problems with its ability to care for sick passengers on another ship, in what way did the company respond?

a. offered half-price fares for one year b. sold its cruise ships to a competitor and focused on travel tours c. developed and implemented a strategic PR plan with reputation objectives d. brought in a new CEO

Communication & Mass Media

Lillian is __________ when she expresses her regret for forgetting to e-mail her friend Emilio

a) apologizing b) making small talk c) using a back-channeling cue d) demonstrating the maxim of approbation

Communication & Mass Media

Using word association to generate ideas for topics is what kind of technique?

A. outlining B. Brainstorming C. survey D. Audience analysis

Communication & Mass Media

Explain the advantages of using public speaking to build your confidence

What will be an ideal response?

Communication & Mass Media