Which of the following is true of building a creative marketing organization?
A) It is enough if firms are customer-oriented.
B) Companies must watch trends and be ready to capitalize on them.
C) Firms should focus more on efficiency rather than innovation.
D) Companies should attempt to minimize risks as much as possible.
E) Firms should focus on protecting their existing markets and physical resources.
B
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You are the salesperson of a large soft drink manufacturer. You are calling on a purchasing agent to inform him about a new promotional offer and to ask for an order of 100 cases. When you enter the customer's place you realize that the customer is in a bad mood. How do you respond to this situation?
A. Calmly get out of the scene to avoid conflicts. B. Present the offer and ask for the order as usual. C. Ask for a rescheduled appointment and call on him later. D. Tell the agent about the offer but do not ask for the order. E. Attempt to close once but not again if the prospect refuses.
The Lynx Manufacturing Company produces components used in electronic toys. In fiscal year 2017, Lynx earned an accounting profit of $3 million. However, Lynx's production facilities might have also been used to produce components for mobile phones, which would have generated $2 million in revenues and saved the company $500,000 in production costs. Which of the following statements is true?
A. Lynx suffered an economic loss of $500,000. B. Lynx suffered an economic loss of $2.5 million. C. Lynx earned an economic profit of $5.5 million. D. Lynx earned an economic profit of $500,000.
This is a 20-30 second summary of who you are and what you are looking to do.
A) Elevator Speech B) Run-On Sentence C) Elevator Ride D) Pitch E) Introduction
________ is an SEC-required document that discloses required information about the company, its finances, and its plans for using the money it hopes to raise
A) Memorandum of agreement B) Chairperson's report C) Prospectus D) Articles of association E) Budget