As one of the first companies in the United States to institutionalize research and development as a key business strategy, what is Corning known for—innovations in the development of glass products and glass- and ceramics-based applications. These include Gorilla® Glass, a tough and damage-resistant
a. development of glass products.
b. electricity.
c. technology-based systems.
d. fireproofing.
a
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A) memorability B) aided brand awareness C) unaided brand awareness D) brand and ad recognition
Caterpillar markets are the most reliable farm equipment in the industry. This is an example of a:
A) differentiation strategy. B) market penetration strategy. C) market development strategy. D) cost-based strategy.
The comprehensive, practical approach for demonstrating and documenting the value of present and prospective market offerings is _______
a. customer incentive to purchase b. customer value management c. estimate of value changes d. concept of value in the business markets
In the sentence My supervisor and I recently interviewed four outstanding candidates for the accounting position, the word for functions as a(n)____
A) adjective B) pronoun C) conjunction D) preposition