Good marketers should think like:
a. marketing managers
b. general managers
c. customer managers
d. corporate managers
b
You might also like to view...
The primary purpose of the lead in a press release is to ________
A) establish the intense tone of a written piece and gain emotional appeal B) show a reporter why the information is relevant to a specific audience C) explain where a connector can find additional information about a story D) provide extensive details to a connector in the inverted pyramid format E) summarize the main arguments of the written piece in a brief phrase
Communicators in ______ cultures tend to value talking as a way of controlling the communication interaction.
A. individualist B. low-context C. collectivist D. low uncertainty avoidance
The process of attracting qualified job applicants is called
A. development. B. orientation. C. selection. D. training. E. recruiting.
Judy heads the marketing department, which has the maximum number of employees in her organization. To improve the efficiency of the employees, Judy forms ten teams and gives each one a different target
At the end of the quarter, the most successful team would be chosen and awarded. Which of the following primary criteria should Judy use to judge the success of the teams?A) changes in organizational structure B) growth in team capacity C) working in a series of stages D) meaningful and satisfying experience