The perceived value of different product offers can be reasonably assessed by ________
A) conducting a SWOT analysis
B) preparing demand curves
C) conducting surveys and experiments
D) collecting data about competitors' offers
E) setting a benchmark for product quality
C
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Net income divided by average common stockholders' equity is the calculation for the
a. ratio of net sales to assets. b. return on total assets. c. return on common stockholders' equity. d. earnings per share.
One disadvantage of mall-intercept interviewing is:
A) mall-intercepts, because they require the cooperation of all stores in a mall, are difficult to implement B) have high turnover rates C) mall shoppers may not be representative of the target market population D) interviewers in mall-intercept studies are often distracted by mall activities E) shoppers may not be shown pictures or graphs
When a dispute arises between two employees, one employee expresses reluctance to engage in mediation. To encourage the employee to engage in mediation, you should do all the following except:
a. Explain the benefits of mediation for improving the work relationship. b. Frame the request as an invitation. c. Explain your expectations regarding teamwork. d. Respond to the party's legitimate concerns about meeting with the other party.
________ is a means through which an organization can gain a competitive advantage through process implementations.
A. Creating new products B. Differentiating services C. Enhancing products D. Creating new services E. Establishing alliances