Which of the following statements about segmenting is true?
A. Segmenting limits a firm to smaller sales potential and lower profits.
B. Segmenting is usually a riskier approach than combining.
C. Segmenters try to satisfy consumers "very well" instead of "pretty well."
D. A segmenter with limited resources may have to use the multiple target market approach instead of the single target market approach.
E. All these answers are correct.
Answer: C
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