What do Web-based tools include?
What will be an ideal response?
Web-based tools include blogs, wikis, and social networking sites where people mine and exchange information. These tools have been adapted for secure use by businesses, and vendors have infused many of these features into their software.
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In developing a new shoe, Reebok targeted the youth market. It used ________ segmentation to define its target market
A) lifestyle B) behavioral C) socioeconomic D) demographic E) psychographic
Kaizen costing is most often applied to new products
Indicate whether the statement is true or false
In 1915, Gracie Phillips, mother of seven, lost her husband in a horrible industrial accident that could have easily been prevented. Soon after, Gracie decided to take legal action against the company. What obstacle did she likely encounter?
A. Although going to court would be relatively inexpensive, Gracie is not very likely to win the case. B. It is likely that her legal action would result in the closure of the factory, thereby destroying the economy in her town for her friends and relatives. C. Although Gracie is likely to win such a strong case against the company, she will not be able to afford to go to court. D. The company responsible is likely to improve its working conditions significantly and make Gracie look like a liar. E. She will find out that court is very expensive, and her chances of winning are extremely slim.
Victorinex has long manufactured Swiss Army knives and developed a line of upscale Swiss Army watches. The Swiss Army brand gave the company credibility over other watch manufacturers and allowed the company to continue targeting sports-minded males between the ages of 18 and 35. Victorinex used which strategy to create new products?
A. new-to-the-world product B. new product line C. repositioned product D. addition to a current product line E. discontinuous innovation