Most studies dealing with the performance-satisfaction relationship have found a high association between performance and satisfaction.
Answer the following statement true (T) or false (F)
False
Most studies have found a low association between performance and satisfaction.
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A customer who buys Coke and Dr. Pepper all the time, and no other brands, holds these two products as:
A) quality brands B) price brands C) top-choice brands D) continuous choices
Which of the following can be used to resolve conflict?
A) Offering all products to all channels. B) Reducing the money spent on push and pull activities. C) Charging higher prices in the direct channel. D) Working with the channel members to develop joint solutions.
Advertisements offer a fair amount of control over what you can say to potential customers
Indicate whether the statement is true or false
What is a faulty or invalid reason why a company's strategy should be ethical?
A. An unethical strategy reflects badly on the character of the company personnel involved. B. Customers shun companies known for their shady behavior and ethically upstanding company personnel are repulsed by a work environment where unethical behavior is condoned. C. A strategy that is unethical in whole or in part is morally wrong. D. An ethical strategy is in the self-interest of shareholders, partly because an unethical strategy can damage a company's reputation and partly because unethical behavior can be very costly in terms of fines and penalties. E. Senior executives fear public embarrassment and disciplinary action if caught doing something perceived as unethical.