International enterprises need to exploit the differences and similarities in their multiple host locations, thereby balancing ______ with ______ within the international enterprise’s structure (Bartlett and Ghoshal 1989).
a. global responsiveness; global integration
b. local responsiveness; global integration
c. global responsiveness; local integration
d. local responsiveness; local integration
b. local responsiveness; global integration
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MBO stands for
A. Management by Observation. B. Management by Objectives. C. Management by Ownership. D. Management by Obligation. E. Management by Organization.
Which of the following is a popular program used to index and store evidence?
a. CaseCentral b. IDEA c. TANZAN d. SQL
Operational supervisor, project manager, research director, analyst, and statistician/data processing specialist are all positions in the marketing research field
Indicate whether the statement is true or false
Why does the media rely on a partnership with business and public relations practitioners?
A) Media look for opportunities to serve and inform their audiences. B) Media look for alternatives to advertising revenues. C) Federal law requires such partnerships in the name of public service. D) The communications industry is shrinking, and firms are looking for ways to stay in business. E) Shareholders are pressuring journalists to become more independent.