In a servicescape, functionality refers to factors such as decor, background music, lighting, noise levels, and even scents.
Answer the following statement true (T) or false (F)
False
In a servicescape, ambience refers to factors such as decor, background music, lighting, noise levels, and even scents. Functionality involves how easy it is for customers to move through a facility and find what they are looking for. See 17-3: Implications of a Service-Based Economy: Responding to Different Challenges
You might also like to view...
Which of the following was reported as the biggest challenge to overcome when working in a virtual team, according to a 2016 study by RW3 Culture Wizard?
A. team member lack of skill B. cultural challenges C. differences in time zone D. failing technologies
After examining various breaches in ethical conduct in business, government, media, and in the practice of public relations, it is fair to conclude that responsibility for acting ethically rests ultimately upon individuals, not organizations
Indicate whether the statement is true or false
Which of the following is true of the inductive approach of communicating a message??
A) It is used when the message is intended to please the audience.? B) It is used to discourage audience involvement.? C) ?It is used when the message is routine. D) ?It is used when the audience needs to be persuaded by the message.
Discuss some of the basic procedures that you as an employee must be familiar with when meeting the public
What will be an ideal response?