After examining various breaches in ethical conduct in business, government, media, and in the practice of public relations, it is fair to conclude that responsibility for acting ethically rests ultimately upon individuals, not organizations
Indicate whether the statement is true or false
TRUE
Business
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Public opinion is both an elusive and fragile commodity
Indicate whether the statement is true or false
Business
It is almost impossible for management to develop guidelines for sales personnel regarding the giving of gifts to customers
Indicate whether the statement is true or false
Business
Give an example to an external threat to a human services organization (one with which you are familiar) in a SWOT analysis.
What will be an ideal response?
Business
Which of the following is most likely to stimulate customer loyalty?
A. Coupons B. Sweepstakes C. Frequent-user incentives D. Samples E. Premiums
Business