Which of the following statements is true about service failures?
a. Service failures occur when an organization’s service performance fails to meet the customer’s expectations.
b. Service failures will not occur when organizations take the best efforts to prevent them.
c. Service failures occur due to hardware breakdown.
d. Service failures will not recover quickly if the customer has a close relationship with the company.
a. Service failures occur when an organization’s service performance fails to meet the customer’s expectations.
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An example of a customer-based assessment of competition is:
A) naive extrapolation. B) market segmentation. C) substitution in use. D) perceptual mapping.
Which of the following are subtractions from taxable income in computing current E&P?
A. Federal income taxes paid. B. Current-year net capital loss. C. Current charitable contributions in excess of 10 percent limitation. D. All of the choices are subtractions from taxable income in computing current E&P.
One segment of the business market has primary goals that differ from the ordinary business goals such as profit, market share, or return on investment. This segment includes many schools, churches, and civic clubs and is often called the _____ market.
A. institution B. OEM C. service D. provider E. reseller
Discuss the revolution in Internet marketing technologies. What are the four main broad impacts the Internet has had on marketing?
What will be an ideal response?