Title VII of the Civil Rights Act of 1964 prohibition against sex discrimination applies equally to
men and women.
Indicate whether the statement is true or false
TRUE
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______ are directions the organization will pursue.
A. Goals B. Missions C. Strategies D. Evaluations
Which of the following strategies illustrates a market orientation?
a. Targeting the average consumer b. Implementing centralization c. Increasing overhead production costs d. Creating customer value
In general, retailing is characterized by the relative ease of entry when compared with manufacturing activities
Indicate whether the statement is true or false
McDonald’s decision to offer value meals ______.
a. is a classic example of corporate strategy b. captures the essence of business strategy c. is an example of a research and development strategy d. is part of its marketing strategy