There are a variety of online advertising options. The most popular are
A. free search, banner ads, spamming, and video.
B. pop-ups, paid search, streaming video, and spamming.
C. wikis, RSS feeds, interstitials, and cookies.
D. free search, classifieds, interactives, and interstitials.
E. paid search, banner ads, classified ads, and video.
Answer: E
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A ________ consists of producers, wholesalers, and retailers acting as a unified system. The system can be dominated by any one of the interdependent members
A) direct marketing system B) horizontal distribution channel C) lateral marketing system D) conventional distribution channel E) vertical marketing system
In relation to résumés, objectives ________
A) are required on all résumés B) should never appear on résumés C) must be vague and general enough to apply to a wide range of positions D) should clearly express what you want to get from the employer E) must directly and concisely state what you can do for the company
A strategy which incorporates a predominant focus on a firm’s internal labour market as a source of required labour is referred to as:
a. make b. buy c. acquire d. purchase
The ________ gave the Federal Trade Commission (FTC) the power to issue cease-and-desist orders and levy fines on violators.
A. Wheeler-Lea Amendment B. Sherman Antitrust Act C. Lanham Act D. Central Hudson Test E. National Advertising Review Board