Which of the following stations is NOT one the major producing stations for PBS?
a. WGBH Boston
b. WGN Chicago
c. WNET New York
d. WETA Washington, DC
e. all of the above
b
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Criticism has been leveled at the use of advertising value equivalency (AVE) in evaluating public relations because ________
A) public relations doesn't require evaluation B) third-party endorsement multipliers are arbitrary C) it doesn't address whether the audience took desired actions D) A and C E) B and C
List five barriers to effective communication
What will be an ideal response?
Answer the following statement(s) true (T) or false (F)
1. Video conferencing is a richer medium than e-mail because it has greater information-carrying capacity than e-mail. 2. According to UGT, people use media to fulfill certain needs. 3. Ambiguous messages should be sent with more lean mediums. 4. The newest technology should always be used if possible, according to Media Richness Theory. 5. Reciprocal interdependence refers to the notion that if a sufficient number of people adopt the innovation, the innovation becomes self-sufficient, ensuring future growth.
Every speech is guided by a single, overarching general purpose.
Answer the following statement true (T) or false (F)