This table contains the performance criteria and scores (larger numbers are better) for four potential suppliers to Kramerica Industries. Evaluate the data and identify the BEST source for Kramerica
Performance Dimension Company A Company B Company C Company D
Quality (W = 0.4) 3 4 2 5
Cost (W = 0.3) 4 3 5 3
Flexibility (W = 0.2) 5 3 4 2
Speed (W = 0.1) 2 5 5 4
A) Company A
B) Company B
C) Company C
D) Company D
Answer: D
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