Jenna Fountaina is a famous pop singer who has sold over 10 million copies of her hits and
enjoys a huge fanbase in the U.S. She has recently introduced her own line of fragrances and
clothing, which she has designed herself.
She hopes the fragrance and clothing lines will appeal
to her teenage fans. Which of the following market growth strategies is Jenna employing in this
case?
A) market penetration B) product development
C) market development D) diversification
B
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Answer the following statements true (T) or false (F)
1. When a manager makes a decision based on the strong beliefs she already has, she is guilty of a prior-hypothesis bias. 2. You have surveyed all of your close friends, and they all prefer ice cream to frozen yogurt. Thus you should be confident that everyone prefers ice cream; that is, this is a representative sample of adequate size. 3. The process of identifying and choosing between alternative courses of action is known as option evaluation. 4. Politics has provided evidence that appeals to emotion are more effective than appeals to logic in decision making.
The budgeting process does not involve which of the following activities:
A) specific goals are established B) Periodic comparison of actual results to goals C) Execution of plans to achieve goals D) Increase of sales by increasing marketing efforts.
A company can advertise a product as new and improved for only one year after it hits store shelves.
Answer the following statement true (T) or false (F)
Why is allowing too much complacency a pitfall of change?
What will be an ideal response?