In a brief essay, discuss what is meant by the term spin control. Then describe how it is used to manage political or corporate news. Illustrate your answer with an example.

What will be an ideal response?


Spin control is when commentators, activists, or PR professionals try to shape how a story will be portrayed or discussed. Among the methods used in spin are selectively leaking information in advance, contacting members of the press immediately after an event to get them to adopt your point of view, and pushing the idea that there are always two sides to a story.

Communication & Mass Media

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Which criterion is unique to the evaluation of a persuasive speech?

A. The speech should gain the attention of the audience. B. The speech should include a goal: the audience is asked to think something, believe something or take action. C. The speech should include information that increases audience knowledge. D. The speech should include a variety of sources and supporting material.

Communication & Mass Media

Communicating cultural values to later generations is called __________ transmission

Fill in the blank with correct word

Communication & Mass Media

Explain the difference between inductive and deductive reasoning

What will be an ideal response?

Communication & Mass Media

The ?nishing touches for your presentation are achieved through practice. List and brie?y discuss the steps

that will help you prepare to speak in front of an audience. What will be an ideal response?

Communication & Mass Media