Define and give examples of French and Raven's five forms of power.

What will be an ideal response?


Answers will vary.

Communication & Mass Media

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What is one factor that will influence the magnitude of dissonance one will feel when his or her cognitions are not consistent?

What will be an ideal response?

Communication & Mass Media

What is the ultimate determinant of genre trends?

A) media conglomerates B) the Federal Communications Commission C) producers D) audiences

Communication & Mass Media

CHOOSE ALL THAT APPLY. Rhetoric studies all influences on communication, including which of the following?

a. Media content b. Technology c. Architecture d. Politics

Communication & Mass Media

In an introduction to a persuasive speech, Fran said: "There was a time when I thought I would never have a job, a decent life, a boyfriend, or any pleasure in life. But, after working as an intern at Channel 3, I know what I really want to do with my life and that gives me great satisfaction. I encourage you all to experience an internship, so that you, too, can discover that there is something

in life that inspires passion in you... that you're willing to work for...to work hard for...to be successful...to be happy." What type of message did this speaker effectively use in this introduction? A) An appeal to reasoning B) An appeal to a common myth C) An appeal to credibility D) An appeal to emotion

Communication & Mass Media