CHOOSE ALL THAT APPLY. Rhetoric studies all influences on communication, including which of the following?

a. Media content
b. Technology
c. Architecture
d. Politics


a. Media content
b. Technology
c. Architecture
d. Politics

Communication & Mass Media

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It is wise to look at yourself , the speaker, as a first principle of informative speaking, since you – and only you – will influence the information to be given and how it is to be presented

Indicate whether the statement is true or false

Communication & Mass Media

Some critics believe that media in general, and daytime talk shows in specific, communicate to audiences what they should view as important and crucial in their lives. This perspective is termed the

A. cultivation theory of media consumption. B. hypodermic needle theory of media consumption. C. agenda-setting approach to media consumption. D. uses and gratifications theory of media consumption.

Communication & Mass Media

Provide two suggestions (each) for how to deal with a favorable, neutral, or unfavorable audience.

Fill in the blank(s) with the appropriate word(s).

Communication & Mass Media

A correlation coefficient can range from -1.00 to +1.00.

Answer the following statement true (T) or false (F)

Communication & Mass Media