Consider such brand names as A1 Steak Sauce, 409, A & D Ointment, A & W Root Beer, and Super 8. Why might such names with alphanumeric characters appear in so many brand names?
What will be an ideal response?
Such brands are easy to pronounce, easy to recognize, and easy to remember.
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In the absence of any agreement between partners, profits and losses must be shared
a. equally; b. according to the investments of the partners; c. on the basis of the salaries of the partners; d. in accordance with the Uniform Partnership Act; e. according to the number of partners
In ________ the degree of similarity between two measurements is determined by computing a correlation coefficient. The higher the correlation coefficient, the greater the reliability
A) test-retest reliability B) internal consistency reliability C) coefficient alpha D) coefficient beta
The pure selling approach in marketing is exclusively associated with tangible items
Indicate whether the statement is true or false
The owner of a company that produces electronic circuit boards sees many competitors with extra capacity and says, "The only hope is that our sales manager, who makes all of our marketing decisions, will find a way to sell more boards." It seems that this company is run as if it were in the ________ era.
A. excess capacity B. marketing department C. sales D. production E. marketing company