In the creative phase, the ________ uses thumbnails, roughs, and comprehensives (comps) to establish the ad's look and feel.
A. copy editor
B. designer
C. graphic consultant
D. dummy
E. storyboard editor
Answer: B
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Help-A-Reporter was developed by Peter Shankman to ________
A) link reporters with experts through a fee-based electronic newsletter service B) initiate working relationships between subject matter experts and journalists C) establish the need for source filing in a firm's marketing and public relations departments D) merge source filing with a firm's blogs and podcasts about subject matter experts E) generate a profit by connecting experts with reporters through a social media platform
A(n) ________ is a contract that transfers possessory interest in a property from the owner to the tenant
A) lease B) license C) accession D) fee tail
Bentley has the innate ability to identify opportunities. Which of the following terms apply to Bentley?
a. active search b. alertness c. analytical strategies d. building approach
The European Union includes all of the following except:
A. Coordinated foreign policies B. Capital mobility C. Common monetary and fiscal policies D. Common labor laws