The ___________theory explains that people pay more attention to and remember that is presented first

and last.

A. Speech
B. Cognitive Dissonance
C. Primary/Recency
D. Social Exchange


C

Communication & Mass Media

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Explain what civil communication is, and why it is ethical Why should you avoid ethically suspect practices?

A. They can damage your relationships. B. They can harm your reputation. C. They can limit your effectiveness. D. all of these choices E. none of these choices

Communication & Mass Media

Which paper is regarded as the first of the penny papers?

A. Publick Occurrences B. the Pennsylvania Gazette C. the Boston News-Letter D. the New York Sun

Communication & Mass Media

When reporters focus on the importance of the president or prime minister, they are representing the journalistic value of ______.

A. altruistic democracy B. responsible capitalism C. social order D. leadership

Communication & Mass Media

A researcher examining the effects of sex and types of humor presented on commercials on purchase likelihood shows programming with commercials with three different types of humor. Participants view the programming and commercials in groups of 15. The researcher observes that participants’ laughter is contagious. That is, if one person laughs, others seem to join the laughter. What potential

threat to internal validity has the researcher just observed? a. Experimenter effect b. The Hawthorne effect c. Testing effect d. Intersubject bias

Communication & Mass Media