Existence of gray markets lead to which of the following outcomes?
A) They make the distribution channel stronger.
B) They create a free-rider problem making legitimate distributors' investments in supporting a manufacturer's product less productive.
C) Goods sold in grey markets are always counterfeit.
D) Goods sold in grey markets come with standard product warranties.
E) Taxes imposed on grey market products are very high.
B
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In the BCG matrix, _____ are companies that have high growth and high market share, and are definite keepers.
A. sleeping giants B. stars C. cash cows D. turtles E. sleepers
Segmentation based on some subjective mental or emotional attributes, aspirations, or needs of prospective customers is referred to as
A. affective segmentation. B. psychosocial segmentation. C. psychographic segmentation. D. behavioral segmentation. E. socioeconomic segmentation.
Employee embezzlement can be direct or indirect. Indirect fraud occurs when:
a. an employee uses company assets to run his/her private business. b. employees establish dummy companies and have their employers pay for goods that are not actually delivered. c. an employee receives a kickback from a vendor. d. an employee steals company cash, inventory, tools, or other assets.
Managers who practice positive organizational behavior value ______ as their most important resource.
What will be an ideal response?