List five tips for creating effective PSAs
What will be an ideal response?
Five tips for creating public service announcements (PSAs) are:
1 . Produce announcements of professional quality. One professional PSA is better than several low-quality ones.
2 . Get the audience involved. Sound effects, questions, repetition, and humor are sometimes more effective at grabbing the attention of the audience than the factual approach.
3 . Market the service offered, not just the PSA topic. Offer a brochure, a toll-free information hotline, or a screening service.
4 . Simplify the response action needed. Advertise a local phone number or an easy-to-remember post office box number or web address.
5 . Develop and nurture a good rapport with the television and radio public service directors. They may be able to improve the PSA's production quality and increase scheduled air time.
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