Traditional methods of personal selling include a planned presentation to one or more prospective buyers for the purpose of making a sale
Indicate whether the statement is true or false
a. True
b. False
ANSWER: True
Traditional methods of personal selling include a planned presentation to one or more prospective buyers for the purpose of making a sale. In the traditional view of personal selling, the objectives of the salesperson are at the expense of the buyer, creating a win-lose outcome.
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Which measure of validity is based on showing a substantial correlation between test scores and job performance scores?
A. construct validity B. convergent validity C. content validity D. criterion-related validity E. diagnostic validity
All of the following statements reflect sales managers' expectations of new salespeople, EXCEPT:
A. A salesperson should understand attitude. B. A salesperson should accept feedback and coaching. C. A salesperson should leverage internal resources. D. A salesperson should be honest and ethical. E. A salesperson should not take initiatives.
You should evaluate the objectivity of Internet resources because:
A) not all site sponsors have the same motivation in presenting information. B) content that is current should have appropriate citations with hyperlinks. C) all statistical data should be clearly labeled and in a form that is easy to read. D) you need to know whether the material is copyrighted or can be copied into your document. E) you don't want grammatical, spelling, or typographical errors.
"Course of dealing" refers to prior commercial transactions between the same parties
a. True b. False Indicate whether the statement is true or false