Contrast traditional ethnography and mobile ethnography and determine their advantages and disadvantages.
What will be an ideal response?
This question demonstrates that new technology can support research as demonstrated with
ethnography that benefited from use of mobile devices (hence mobile ethnography). The
advantage of such new devises includes more flexibility, rich information, less cost and
speedy analysis.
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How does a personality symbol impact a brand?
What will be an ideal response?
Timeliness is important to customers
Indicate whether the statement is true or false
You are a U.S. investor who purchased British securities for 4,000 pounds one year ago when the British pound cost $1.50. No dividends were paid on the British securities in the past year. Your total return based on U.S. dollars was __________ if the value of the securities is now 4,400 pounds and the pound is worth $1.62.
A. 16.7% B. 18.8% C. 28.0% D. 40.0% E. None of the options
Which of the following is not an advantage of the balanced-scorecard approach to assess firm performance?
A. It allows managers to communicate and link the strategic vision to responsible parties within an organization. B. It helps managers to implement feedback and organizational learning in order to modify and adapt strategic goals when indicated. C. It provides a concise report that tracks chosen metrics and measures and compares them to target values. D. It is a tool which can be effectively used by managers for both strategic implementation and strategic formulation.