A marketing mix typically involves:
a. distribution strategies.
b. divestiture strategies.
c. restrictive covenants.
d. federal regulations.
ANSWER: a
The term marketing mix refers to a unique blend of product, place (distribution), promotion, and pricing strategies (often referred to as the four Ps) designed to produce mutually satisfying exchanges with a target market.
You might also like to view...
Investments in debt and equity securities that are held for current resale by banks and brokerage firms are termed
A) available-for-sale securities. B) trading securities. C) held-to-maturity securities. D) marketable securities.
In which of the following situations should a company use process costing rather than job order costing?
A) If the product cost is accumulated in a single Work in Process Inventory account B) If the product is produced based on individual customer specifications C) If the product is composed of mass-produced homogeneous units D) If the product goes through a single stage of production
The U.S. Export-Import Bank (Ex-Im Bank) offers all of the following except
A. guarantees. B. intermediary loans. C. export credit insurance. D. direct investments. E. working capital guarantee.
Dillon's boss criticizes him again with the statement, "I think my 12-year-old niece would do a better job updating our site." To best resolve the conflict, what response should Dillon make?
A) "I want to improve our Web site. In what specific way would your niece do a better job?" B) "Back off please. Bullying a subordinate is a human rights violation." C) "I doubt it. I once met your niece at a company picnic, and she gave me the impression of being a little dull." D) "You may be the boss. But one more insult and I quit."