Customers are typically _______ involved in the design of goods than services.
What will be an ideal response?
Less
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Which of the following is most likely a true statement about people's views about organizations?
A) Many people view work at an organization as a required chore. B) People don't expect organizations to carry out society's work. C) Confidence in political organizations has increased in recent years. D) Loyalty towards employers has increased in the past two decades. E) Many people today see organizations as a source of personal satisfaction.
What type of employee is most likely to benefit from community involvement by their organization?
a. managers b. adversarials c. fence-sitters d. go-getters
Which of the following is not a basic assumption of the wheel of retailing?
a. A large number of price-sensitive shoppers exist. b. Retailers increase operating costs over time to improve their image. c. New institutions are able to reduce operating costs. d. Related-item merchandising increases sales because of one-stop shopping appeals.
Content marketing is extremely important for businesses that want to deliver valuable content for their customers. Provide arguments to justify this statement
What will be an ideal response?