You are writing a short, routine report for your supervisor and want to use an informal writing style. Which of the following should you do?
A) Because you are writing to a superior, create a distance between yourself and the reader.
B) Avoid humor and figures of speech.
C) Use shorter sentences and familiar words.
D) Omit any colorful adjectives and adverbs.
C
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Multiplying a vehicle's rating times opportunities to see (OTS) for an advertisement calculates the:
A) cost per thousand (CPM) B) gross rating points (GRP) C) cost per rating point (CPRP) D) frequency
Answer the following statements true (T) or false (F)
1) The key difference in the closing process under the periodic and perpetual inventory systems is how merchandise inventory is handled. 2) An amount that a business earns from selling merchandise inventory is known as sales revenue or sales. 3) Under the perpetual inventory system, two journal entries are used to record the sale of merchandise. One entry records the Sales Revenue and another entry records the Cost of Goods Sold. 4) In a perpetual inventory system, the Cost of Goods Sold account is debited at the time of each sale. 5) When a perpetual inventory system is used, at the time of each sale an entry to record an expense and an increase in Merchandise Inventory must be made.
Specifying the format of the marketing research proposal is one of the components involved in research design
Indicate whether the statement is true or false
The articles of incorporation may be found in the corporate charter
Indicate whether the statement is true or false