Under the Magnuson-Moss Warranty Act, if a store wishes to market a mini-camera for a retail cost of $5, it must give a written warranty
Indicate whether the statement is true or false
False
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The buffer of a negative message
A) should be neutral and noncontroversial. B) implicitly says no. C) is a form of apology. D) should be very vague about the subject of the message. E) allows you to indicate fault before stating the bad news.
Sunk costs are irrelevant to future decisions as they cannot be changed or avoided.
Answer the following statement true (T) or false (F)
Suppose the benchmark competitive product has a price of $300, costs $200 to install, and averages $500 in usage and maintenance costs. Your product is priced at $400, costs $100 to install, and averages $400 in usage and maintenance costs
In this situation, the economic value of your product over the benchmark competitive product is ________. A) -$200 B) -$100 C) $0 D) $100 E) $200
Aries Travels is a company that offers holiday and travel packages. The company realizes that customer preferences vary and thus extensively customizes its packages. As there are not many competitors in the market in which Aries Travels operates, there are minimal pressures to reduce costs. Aries Travels is most likely to have adopted which of the following strategies?
A. Global standardization B. International C. Localization D. Transnational E. Harvest