The management of a company has introduced a new performance incentive scheme for its employees. Anticipating that the employees may raise objections to the change, the management calls for a meeting. In the meeting, the management highlights some of the benefits of the new incentive scheme, such as how the opportunity to earn more will enable them to spend more. Which of the following persuasion tactics is the company using?
A. The company is creating a frame for common ground to convince the employees to accept the changes.
B. The company is providing specific social proof to persuade the employees to adapt to the changes.
C. The company is using "efficacy" from the ACE Theory to persuade its employees.
D. The company is using the employees' self-serving biases to their advantage.
Answer: A
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