Compare and contrast the two common principles that can be used to guide companies and marketing managers on issues of ethics and social responsibility
What will be an ideal response?
One principle states that such issues should be decided by the free market and legal system. A second, and more enlightened principle, puts responsibility not in the system but in the hands of individual companies and managers. Each firm and marketing manager must work out a philosophy of socially responsible and ethical behavior. Under the societal marketing concept, managers must look beyond what is legal and allowable and develop standards based on personal integrity, corporate conscience, and long-term consumer welfare.
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The ________ process consists of analyzing marketing opportunities, selecting target markets, designing marketing strategies, developing marketing programs, and managing the marketing effort
A) marketing planning B) strategic planning C) market research D) opportunity analysis E) operational management
The client/server model is a form of network topology in which user computers, called clients, access ERP programs and data via a host computer called a server
Indicate whether the statement is true or false
Identify a true statement about the Federal Sentencing Guidelines for Organizations.
A. They were updated in 2004 to include references to both compliance programs and "ethics and compliance" programs. B. They are used to provide arbitrary punishments. C. They assign most federal crimes to one of 57 "offense levels." D. They were updated in 2004 and excluded the requirement that organizations periodically measure the effectiveness of their programs.
FICA stands for:
a. None of the answers are correct. b. Federal Indemnity Contributors Act. c. Federal Insurance Contributions Act. d. Freedom of Information and Communications Act.