Jordan works for a bank and decides whether to approve small business loans. He researches market saturation and the health of existing businesses before deciding how likely the prospective small business owner is to succeed. Jordan is making a(n) ________ decision.
A. routine
B. rule-based
C. heuristic
D. devil's advocate
E. nonprogrammed
Answer: E
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A marketer of fine French cognac offers fancy cigar ashtrays as prizes to consumers who correctly solve a crossword puzzle. Which of the following most accurately describes this offer?
A) price promotion B) non-price promotion C) trade sales promotion D) sweepstakes promotion E) sampling
The ________ attack attempts to capture a significant share of the consumer market by launching a grand offensive on several fronts
A) frontal B) bypass C) flank D) encirclement E) guerrilla
Assume the U.S. has a competitive advantage in producing calculators, while the rest of the world has a competitive advantage in steel. Suppose the U.S. and the rest of the world enter into an agreement to lower import quotas below existing levels on calculators and steel. Which of the following would least likely occur for the U.S.? Rising levels of
a. consumer surplus for American buyers of steel. b. producer surplus for American steelmakers. c. production in the American calculator industry. d. producer surplus for American calculator producers.
Which of the following is defined as an attribution employers make about the probability that job candidates will make positive contributions to their organizations?
A. stereotype B. employability C. self-serving bias D. recency effect