What strategy would you recommend for a small-sized company entering a highly segmented market, each segment with a complex set of needs and spending power?
What will be an ideal response?
A focused low-cost strategy or a focused differentiation strategy would be best. The advantages of focusing a company's entire competitive effort on a single market niche are considerable, especially for smaller and medium-sized companies that may lack the breadth and depth of resources to tackle going after a broader customer base with a more complex set of needs.
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Biodegradable laundry detergent is an example of:
A) cause-related marketing B) event marketing C) green marketing D) positive public relations
All of the following are examples of factory overhead costs that benefit the entire factory would therefore be difficult to identify with a specific department except:
a. machine depreciation. b. factory security. c. the plant manager's salary. d. heating costs.
What barriers do you think Google could experience in embedding unbiasing education?
What will be an ideal response?
In Research & Development Company's suit against Structural Engineers, Inc, Research & Development wants to introduce evidence that it claims is relevant. Relevant evidence is evidence that
a. establishes the degree of probability of a fact or action. b. tends to disprove a fact in question. c. tends to prove a fact in question. d. all of the choices.