In which step of the listening process do you focus on the stimuli?
a. understanding
b. evaluating
c. resolving
d. selecting
d
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Tony Fang points out that Sun Tzu's book, The Art of War, is best translated as:
a. The Art of Reconciling Religions b. The Art of Bribery c. The Art of Alliances d. The Art of Peace e. The Art of Joy
Marco, who works at a PR agency, needs to gather preliminary information before creating a PR campaign for a new client. Marco needs an inexpensive research method that will help him better understand his client’s issues and consumer attitudes. Since Marco has a tight schedule, he needs a method that yields immediate findings. Which method would be most appropriate?
a. focus group b. content analysis c. digital analytics d. depth interview
Seamless transitions and moving title credits well into a show are attempts to enhance
a. audience flow. b. stunting. c. bridging. d. linchpinning.
When your boss tells the team about its newest team member's name and background, she is making a(n)
A. special occasion speech. B. informative speech. C. general purpose speech. D. speech of introduction.