Answer the following statement(s) true (T) or false (F)
The past 100 years have seen numerous examples of new ways to use old ideas.
ANS:T
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Marketers target Generation Z because they ________
A) listen to their parents and follow their examples B) dislike technology C) spent an estimated $43 billion annually of their own money D) prefer shopping in brick-and-mortar stores with actual products E) have long attention spans and are easily targeted
A favorable attitude toward and consistent purchase of a single brand over time is referred to as
A. attitudinal discrimination. B. consumer allegiance. C. behavioral loyalty. D. stimulus generalization. E. brand loyalty.
What ratio indicates the percentage of each sales dollar that is available to cover fixed costs and to provide a profit?
A) Margin of safety ratio B) Contribution margin ratio C) Costs and expenses ratio D) Profit ratio
The federal National Labor Relations Board is empowered to regulate the formation and operation of labor unions in most industries and businesses in the United States. Such a regulation is an example of a(n) ________
A) general government regulation B) specific government regulation C) cabinet-level regulation D) zoning regulation