Maria considers buying a car for herself, after she notices the advantages derived by her best friend from his new car. Which of the following forms of stimulus has activated Maria's problem recognition process?
A) external stimuli
B) internal stimuli
C) peer stimuli
D) secondary stimuli
E) marketing induced stimuli
A
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Cost-per-thousand (CPM) is a measure of:
A) the efficiency of a media type. B) profit margin from advertising revenues. C) losses from advertising expense. D) gains from advertising exposure.
Which of the following scenarios illustrates how sales promotion can erode brand loyalty?
A. A television ad of a specific brand increases the sales for the entire product category, thus benefiting the competitors as well. B. A wholesaler switches between brands as he is attracted by price deals and promotion allowances of various competing brands during Christmas. C. A newspaper article on the side effects of deep-fried food causes most fast food chains to lose their customers. D. An insurance company has not been able to gain employee commitment or loyalty even after providing regular training to its sales force. E. A firm airs a radio ad similar to a competitor's, which results in consumer brand confusion.
Suppose hockey skates sell in Canada for 113 Canadian dollars, and 1 Canadian dollar equals 0.71 U.S. dollar. If purchasing power parity (PPP) holds, what is the price of hockey skates in the United States?
A. $60.17 B. $90.66 C. $82.64 D. $93.07 E. $80.23
Which of the following statements about Web site conversion statistics is FALSE?
A) Web site visitors can be classed as either new or returning. B) Visitors who begin a purchase on most Web sites must complete it. C) The conversion rate is the number of people who take action divided by the number of visitors. D) Analyzing exit rates can tell you why visitors left your Web site.