Whenever Jeff buys a box lunch at Heavenly Ham, he gets a stamp on his "Lunch Bunch" card. When he has 10 stamps, he can exchange the card for a free box lunch. This is an example of a(n):
A. self-liquidating premium
B. frequent buyer program
C. loyalty incentive
D. in-store rebate
E. consumer allowance
Answer: B
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BzzAgent
A. counteracts false rumors or negative buzz for quality products or services that have been unjustly accused on social networking websites. B. captures honest word-of-mouth testimonials from satisfied customers who will promote new products or services. C. was the first on the Internet to create a public forum for new products. D. uses ethnographic research techniques to discover subtle behavioral and emotional reactions to products in their natural use environment. E. is the number one consumer information source in developing countries.
What are the five reasons given by suppliers for their reluctance to enter into JIT systems?
What will be an ideal response?
What is the maximum amount that you would be willing to pay for perfect information?
What will be an ideal response?
Parker, a salesperson for Quality Textiles, Inc., shows Rosa, a fabric buyer for Style Clothing Company, samples of cloth, stating that any shipment will match the samples. This statement is
A. an express warranty. B. an implied warranty. C. a warranty of title. D. puffery.