An advertising execution technique that relies on a straightforward presentation of information about a product or service is called a(n)
A. animation of key benefits approach.
B. testimonial.
C. factual message.
D. dramatization.
E. demonstration.
Answer: C
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To be effective, point-of-purchase displays must:
A) clearly communicate the product's attributes B) offer a reduced price C) match the store's advertising theme D) utilize digital or LED displays
The auditor is most likely to presume that a high risk of a fraud relating to the misappropriation of assets exists if:
A. inadequate employee training results in lengthy EDP exception reports each month. B. the entity does business with several related parties. C. the entity is a multinational company that does business in numerous foreign countries. D. inadequate segregation of duties places an employee in a position to perpetrate and conceal theft.
If employees accept a wage contract that decreases the unit contribution margin, the break-even point will decrease
Indicate whether the statement is true or false
A small and diverse group meets to brainstorm ways that they can raise money for a new theater group. In what type of thinking is the group engaged?
a. inspirational thinking b. convergent thinking c. divergent thinking d. guided thinking