Which of the following is true of market segmentation?
A. An important market segment in a foreign country always has a parallel in a firm's home country.
B. Markets can be segmented only on the basis of geography and demography.
C. The structure of market segments is quite similar across various countries.
D. Since market segments are similar across various countries, firms can pursue a global marketing strategy without varying the marketing mix.
E. For a segment to transcend national borders, consumers in that segment must have some compelling similarities along important dimensions.
E
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Validity is the extent to which differences in observed scale scores reflect true differences among objects on the characteristic being measured, rather than systematic or random errors
Indicate whether the statement is true or false
Required: Prepare Yoga Universe's income statement for the month of October, 2019.
Yoga Universe, Inc. is a fitness center in Tampa, Florida. In October, the company earned
$550,000 in revenues and incurred the following operating costs from 340 customers:
Which of the following statements is correct concerning the reporting of quantitative data?
a. People are not usually interested in proportions or ratios, because they are confusing. b. When tabulating research results of opinions and preferences, reporting exact statistics to the most accurate decimal point is necessary to avoid distortion in interpretation. c. Common language reduces difficult figures to the "common denominators" of language and ideas. d. Because of their absolute and understood value; dollars are a good measure of comparison from one year to another.
The new product characteristic that refers to how well a new product fits into potential customers' needs, values, product knowledge, and past behaviors is
A. compatibility. B. trialability. C. complexity. D. competitive advantage. E. observability.