If a firm decides to contract its physical distribution functions to third parties that have no managerial authority within the marketing channel, it is using
A. outsourcing.
B. sole-sourcing.
C. logistics.
D. wholesaling.
E. distribution services.
Answer: A
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Computer-mediated communication occurs in
a. synchronous time. b. asynchronous time. c. synchronous and asynchronous time. d. neither synchronous nor asynchronous time.
When the elements of a product line appeal to different segments of the market with different characteristics, a ________ approach can be used for analyzing such a product line
A) portfolio B) market segment C) market share D) market growth
After reading Chapter 1, which of the following is more closely identified with managing people (than with leading people)?
a. During a very busy time in a department store, the department supervisor helps customers on the selling floor. b. The head of the research team believes that the current process for evaluating research results is adequate but inefficient, so she studies the process and implements a better one. c. The head of the accounting department monitors the flow of work, and makes sure that reports are done on time. d. The sales manager praises her employees as often as possible.
Revenues have the effect of increasing stockholders' equity
Indicate whether the statement is true or false