During Jill's market research study, many customers indicated that traditional oven mitts made it very difficult to hold baking dishes, resulting in frequent spills
Jill brought her findings to the research department, and her company leveraged its engineering and design competencies to develop a new handheld hotpad that allows for significantly greater dexterity in handling hot cooking implements, while protecting the cook from burns. This is an example of the ________ element of the holistic marketing framework.
A) integrated marketing
B) value creation
C) negative demand
D) value networking
E) value focus
B
You might also like to view...
Transformational leadership is positively associated with all the following except
A. measures of organizational effectiveness. B. measures of leadership effectiveness and employee job satisfaction. C. more employee identification with their leaders and with their immediate work groups. D. less commitment to organizational change. E. higher levels of intrinsic motivation, group cohesion, and work engagement.
A seller who tenders nonconforming goods has reasonable grounds to believe that the buyer will accept the tender if it includes a price allowance.
Answer the following statement true (T) or false (F)
A contract is an example of a source document
Indicate whether the statement is true or false
Answer the following statements true (T) or false (F)
1. The speech to entertain is designed to amuse an audience. 2. A thesis statement for a persuasive speech is also called the claim. 3. Whether the speech is informative or persuasive, the thesis statement is your speech “in a nutshell.” 4. The specific purpose should be supported by the thesis statement.