Hegemony theory

a. was Louis Althusser's theoretical explanation of why the working classes in Italy
had not revolted against fascism.
b. argues, as Gramsci developed it, that in typical societies hegemony is accomplished
by a balanced combination of force and consent.
c. argues that ideology is an intrinsic part of our everyday lives.
d. asserts that hegemony is the process whereby the subordinate, non-elite in a society
are led to consent to the system that subordinates them.
e. is used to examine the strategies that individuals can use to resist ideological
domination.


b, c, d

Communication & Mass Media

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