Perez invented a new type of cellular phone and gave it a unique name. She claims she has the exclusive right to use the name throughout the United States. Is she correct?
No. Unless she registered the name with the Patent Office.
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A company engaging in global marketing must standardize all elements of the marketing mix everywhere in the world
Indicate whether the statement is true or false
Which of the following is NOT an example of a demographic segmentation variable?
A) lifestyle B) income C) ethnicity D) gender E) age
When preparing for a question and answer session:
a. prepare for questions people will likely ask b. prepare for questions you'd hate for people to ask c. both of the above d. none of the above
Van de Ven and his colleagues (1999) identify three main stages of the innovation journey. The stage where the new is integrated with the old, and the change succeeds or fails, is accepted or rejected, is typical of the ___________ period
a. Initiation b. Development c. Implementation d. Evaluation