Supply chain management is a subset of logisticsthat focuses more on tactics than on strategy.
Answer the following statement true (T) or false (F)
False
Logistics is a subset of supply chain management that focuses more on tactics (the actual movement of products) than on strategy. See 13-4: Physical Distribution: Planes, Trains, and Much, Much More
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Answer the following statements true (T) or false (F)
1. Operational planning is normally performed by middle management. 2. Decisions that are predictable, following a well-defined set of procedures, are typical of operational planning. 3. As part of the planning process, businesses set what are known as targets, which are specific commitments to achieve measurable results within a stated period of time. 4. An organization's goals arranged in a hierarchy from low level to high level can be termed a means-end chain.
The evolution of strategic selling can most likely be traced to:
A) a need to use fewer salespeople to sell more products B) the growing demand for less expensive products C) the need for salespeople to master sales force automation practices D) new sources of raw materials E) several trends that resulted in a more complex selling environment
Considering the EOQ model, a reduction in ordering costs justifies reducing the lot size ordered
Indicate whether the statement is true or false
Use this information for questions that refer to the Yummy Ice Cream case.Kelly Stich, marketing manager for Yummy Ice Cream Products, is thinking about some of her products and her promotion plans for the coming year.Yummy Ice Cream Products is introducing a new ice cream treat called Planet Savers. This treat uses ice cream produced with environmentally friendly processes that save energy and protect the ozone. Yummy plans to send articles to magazines, local newspapers, and environmental groups that explain the environmentally safer treat. The product also has a unique texture and different flavor.Stich wants to use counter cards and in-store signs to let people know about Cherry Walrus, the company's new flavor. She is also developing sales training materials that will teach ice cream
scoopers in Yummy's ice cream stores to promote the product. Right after Cherry Walrus is introduced, each store will also hand out coupons that are good for one day only.Yummy Mondaes is a product that has been around for 25 years. It is Yummy's take on the classic ice cream sundae, but white-brownie and coffee-flavored crumbles are added to make it extra special. The company sells this product in one-quart and two-quart containers through major grocery store chains. It relies on personal selling and price discounts to retailers to move more of the product. The company does very little consumer promotion for this product.Yummy Fudge-on-a-Stick is a new product of fudge-flavored ice cream on a stick. Yummy plans to sell it through retail grocery stores and is launching an aggressive advertising program that will use television, radio, newspaper, magazines, and the Internet. Most of its promotion will be directed at consumers.Two years ago, the company introduced Yummy Fruit-on-a-Stick, an all-natural frozen fruit product on a stick. The product category has been popular, continues to grow, and is in the market growth stage of the product life cycle. The plan for Planet Savers emphasizes which element of the promotion blend? A. sales promotion B. direct-response promotion C. personal selling D. advertising E. publicity